Milan's Mobility as a Service (MaaS) pilot is a flagship digital mobility project selected under Italy's National Recovery and Resilience Plan (NRRP) for digitalisation and innovation in public administration. Led by the Municipality of Milan in collaboration with transport operators and technology partners, the project aims to integrate all of the city's public and shared mobility options into a single digital platform.
Users can plan, book, and pay for multimodal journeys combining metro, tram, bus, bike-sharing (BikeMi), car-sharing, e-scooters, and taxi services through one interface, with personalised journey recommendations based on real-time data, user preferences, and sustainability considerations.
The pilot addresses Milan's goal of reducing private car use by making sustainable alternatives more convenient, affordable, and accessible. The platform incorporates dynamic pricing and subscription models designed to incentivise greener travel choices, and provides anonymised mobility data to city planners for evidence-based transport policy development.
Milan's MaaS initiative builds on the city's existing strengths in public transport coverage and shared mobility services, seeking to overcome the fragmentation that currently makes multimodal journeys complex for users. The project contributes to Milan's broader climate strategy by supporting the shift from private vehicle dependence to integrated sustainable mobility. Results from the pilot are being shared with other Italian cities considering similar platforms, and the project aligns with European Commission recommendations for MaaS deployment as a key enabler of smart and sustainable urban transport.