Rotterdam Partners is the city of Rotterdam's official economic development, city marketing, and convention bureau, working to attract international businesses, talent, visitors, and events that strengthen Rotterdam's economic competitiveness and global reputation. The organisation operates as a public-private partnership, bringing together the City of Rotterdam with leading companies, knowledge institutions, and cultural organisations to promote the city's distinctive strengths.
The organisation's economic development activities focus on attracting and retaining international companies in Rotterdam's key sectors, including port logistics, clean energy, food and agriculture, life sciences, and digital technology. Rotterdam Partners provides relocation support, facilitates connections with local business networks, and helps international companies navigate Dutch regulatory and business environments.
A growing dimension of Rotterdam Partners' work involves promoting the city's innovation and smart city ecosystem to international audiences. Rotterdam's reputation for bold architectural experimentation, climate adaptation innovation, and circular economy leadership provides compelling narratives for attracting technology companies, research partnerships, and innovation investment. The organisation showcases Rotterdam's smart city projects and living labs to international delegations, positions the city in global smart city rankings and networks, and supports Rotterdam's participation in international urban innovation events.
Rotterdam Partners also manages the city's convention activities, attracting international conferences and events that bring knowledge workers and decision-makers to the city. The organisation's tourism marketing highlights Rotterdam's distinctive urban character, architectural heritage, and cultural vibrancy.
Through its integrated approach to economic development, city marketing, and convention management, Rotterdam Partners positions Rotterdam as a globally attractive destination for business, innovation, and talent, supporting the city's broader strategy of building a resilient, inclusive, and knowledge-driven urban economy.