ViennaUP is Vienna's annual startup and innovation festival, organised by the Vienna Business Agency in collaboration with the city's innovation ecosystem partners. The multi-week festival programme brings together entrepreneurs, investors, corporate innovators, researchers, and urban technology enthusiasts from across Europe for a series of conferences, workshops, pitch competitions, networking events, and site visits spread across Vienna's diverse innovation spaces.
The programme features dedicated tracks on urban technology, smart city solutions, climate tech, and sustainable innovation, reflecting Vienna's strategic focus on using entrepreneurship and technology to address urban challenges. Prominent venues include Vienna's startup hubs, innovation labs, universities, and co-working spaces, with events hosted by organisations ranging from early-stage accelerators to established research institutions.
ViennaUP serves as a showcase for the Austrian capital's growing tech ecosystem, connecting local startups developing smart city, proptech, energy, and mobility solutions with international partners, customers, and investors. The festival's international networking programme specifically facilitates connections between Viennese companies and visiting delegations from other European innovation hubs.
ViennaUP also includes public-facing events that make technology and innovation accessible to Vienna's broader population, including citizen workshops, open innovation labs, and exhibitions of urban technology prototypes. The festival has grown steadily since its launch, establishing Vienna as a key destination on the European innovation calendar and complementing the city's smart city strategy by strengthening the entrepreneurial talent pipeline.