Bits & Pretzels is one of Europe's largest and most influential startup and innovation festivals, organised by Bits & Pretzels GmbH and held annually during Munich's Oktoberfest season. The three-day event brings together approximately 5,000 founders, investors, corporate innovators, and technology enthusiasts for keynote presentations, panel discussions, fireside chats, workshops, and intensive networking.
While Bits & Pretzels covers the full spectrum of technology entrepreneurship, its programme increasingly features smart city, mobility, sustainability, and urban innovation topics, reflecting Munich's strong ecosystem in these areas. The festival's unique format combines structured conference content with informal networking, including Oktoberfest table reservations where attendees meet in a relaxed Bavarian atmosphere.
Bits & Pretzels has established itself as a key meeting point for the European startup ecosystem, providing a platform where early-stage companies connect with established corporations, and investors discover promising ventures. The event's location reinforces Munich's position as Germany's leading technology and innovation hub.